History of Billboards for Life
CATHOLICS FOR CHILDREN (DBA Billboards for Life) began operations in early 1995 as a non-profit tax-exempt lay apostolate formed by parishioners of St. Martin of Tours parish in the Louisville, KY Archdiocese. St. Martin's is the Louisville area home of Perpetual Eucharistic Adoration and the Tridentine Mass.
A parishioner approached Fr. Dennis Cousens, the pastor of the parish shown here in 1995, requesting a letter of introduction to other pastors in the Archdiocese, asking their support for a fund-raising campaign to post Pro-Life billboards around town.
The letter was mailed out to local parishes. From this mailing, an organization began that, as of 2011, has been growing for seventeen years, whose sole purpose is to blanket the cities and towns with Catholic Pro-Life Billboards raising public awareness of the sanctity of all Human Life.
The billboards are located in Southern Indiana, Louisville and Central Kentucky. As of 2011, the organization has posted approximately 200 rental expressway size billboards on the freeways in the Louisville metro area and 1,800 smaller ones on the main streets. In addition, eighty permanent ones have been constructed on Church and private land stretching from Bardstown, KY to Southern Indiana. The billboard designs range from reflecting the mysteries of the rosary in a pro-life format to secular creatives. All of our billboards include the phone number of a local Pregnancy Help Center for those who need help NOW!
The Kentucky area billboard companies report over two billion viewings off of these billboards!!
Many children have been saved because of these pro-life billboards and their mother's spared an accusing conscience. These billboards do work to raise the awareness of the beauty and sanctity of the unborn child.
We are happy to announce that several other similar projects, formed by Catholics, have formed off of this one reaching from St. Louis to 42 cities in Florida!
The billboards are supported by tax-exempt contributions but most especially by the prayers of Catholics everywhere. If you would like to see yourself reflected in this pro-life action on the Kentuckiana highways and byways, please click on our donations button!


